huiadesign

The state of the internet

Posted on 15. Mar, 2010 by Sheryl.

This was tweeted on twitter (where else), I thought it was so cool and mind blowing I wanted to share it. I think it was smashing mag that tweeted it, smashing mag is an integral part of daily life in the design world. Anyway if you have a few moments to spare (yeah right) check it out.

JESS3 / The State of The Internet from JESS3 on Vimeo.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

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3 new logos, 2 new websites

Posted on 05. Mar, 2010 by Sheryl.

This is a long post because I’ve been head down for a long while and haven’t had much time for blogging! What you see here is the result of some recently completed work. Little explorers is a new private kindergarten and was alot of fun to create. I am now working on the website.

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Hot colours!

Posted on 15. Feb, 2010 by Sheryl.

Michele Lewis is a nature and documentary photographer. Her images are breathtaking. I recently created a new brand for her, she wanted hot colours with charcoal so I chose saffron yellow and chilli red then used a mendhi type icon to fit with the colours. It’s great to create with such bright, bold colours.

Below is her DLE postcard which was part of her brand package.

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New site for Lox salon & spa

Posted on 05. Feb, 2010 by Sheryl.

Janine Tait is a favourite client, one of her businesses is Lox salon and spa in Tauranga. It’s a beautiful place and the treatments are divine. The approach to this design was a little offbeat because I designed an ezine for Lox late last year. I went off on a bit of a design tangent with the ezine (got carried away with the Lox fairies) and therefore it didn’t really match the existing Lox website. So it was time for a change, and voila! Now it matches perfectly. I had fun creating three different backgrounds in photoshop from Lox imagery for the website.

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2 site revamps

Posted on 05. Feb, 2010 by Sheryl.

January was such a busy month, it’s normally quiet so this time round there was no time for working on a tan! I revamped a couple of larger websites that have blogs as well. For Syrup magazine the look now is more professional but with a friendly, hand-made feel and for Venus Clubs we’ve opted for a ‘magazine’ style layout. Vanessa from Venus Clubs blogs regularly so now her front page is always changing with new and fresh info and articles. This is a great way to encourage re-visits to your website.

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1st logo for 2010

Posted on 30. Jan, 2010 by Sheryl.

Towards the latter part of 2009 I seemed to be churning out logos at a very regular rate – not that I’m complaining! After a short reprieve here is my 1st logo design for this year, very simple, bold, memorable. FEAST is a new business that encompasses cooking classes, tours and events. Being food related this has been fun so far and a website plus print media are following very soon!

Below is the biz card front which has a diecut ‘chomp’ out of it… Will have to get some photos of them when they are printed.

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Blossom

Posted on 23. Dec, 2009 by Sheryl.

I had trouble thinking of a quirky title for this post – partly due to pre-xmas exhaustion but mostly because the name says it all really. ‘Blossom’ belongs to lifestyle coach Tracy Milich. Tracy contacted me to create her brand and website in a way that reflected herself and her business. She loves what she does, is positive and inspiring and loves bright colours. It has been a pleasure working with her and creating something so vibrant especially fitting at this time of year. Blossom is my last site for 2009 and sets the stage for a great 2010…

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The beauty of Letterpress printing

Posted on 19. Dec, 2009 by Sheryl.

The people that know me well know that I am a complete paper/font/type nut! Nothing expresses my obsession more than the art of letterpress print. So when I recently met Shona from Auckland based Magpie Press we had alot in common. It’s been a real pleasure to create the Magpie Press brand, website and blog. You can view their wonderful works here at www.magpiepress.co.nz. See below to view more images of Letterpress…

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4 new logo designs

Posted on 17. Nov, 2009 by Sheryl.

There was a time when logo design terrified me but now I love it, it’s probably my favourite part of design. The logo above is for a new South American Restaurant & Bar. The monkey is known as the Mico Leao (gold tamarind monkey) which is found in regions of South America and the name Armazem has significant meaning in the Brazilian culture, as the project unfolds I will write more about this.

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BRAND new for brand YOU

Posted on 09. Nov, 2009 by Sheryl.

Lately things have been frantic. The tweets have gone out the window, the blog posts are few and far between and the completion of projects has seemed a long way off at times…… Today, however that all changed with the completion of a particularly lovely brand refresh project…

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