huiadesign

Starting out with social media and your business – part one: facebook

Posted on 07. Apr, 2010 by Sheryl.

As if promoting your business offline isn’t enough we now have to invest time and energy into promoting our businesses online. Having a website is only the beginning we have to consider many options of spreading our word on a much larger scale. The great thing about online promotion is it’s relatively inexpensive and fairly measureable. However there is a misconception that results happen overnight, this is definitely not the case you’re in for the long haul. This is the first in a series of articles about simple ways to get started with your online campaign.

The Facebook page

As much as you may disagree I believe as a business wishing to promote yourself online you need a facebook page. Many of your competitors already have one and there is a massive audience of people who use facebook as their main online communication or web presence and in fact are using facebook to find services or products ahead of google. These people may not find your website but you will have a much greater chance of them finding you via your facebook page.

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The state of the internet

Posted on 15. Jan, 2010 by Sheryl.

This was tweeted on twitter (where else), I thought it was so cool and mind blowing I wanted to share it. I think it was smashing mag that tweeted it, smashing mag is an integral part of daily life in the design world. Anyway if you have a few moments to spare (yeah right) check it out.

JESS3 / The State of The Internet from JESS3 on Vimeo.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

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RSS, subscribe, feedreader explained simply

Posted on 08. Oct, 2009 by Sheryl.

“What on earth is RSS?” – I hear you say, “and those pretty little icons like the ones on the left (very often orange) that I see on alot of websites and blogs”. Well in actual fact RSS (Really Simple Syndication) is no deep mystery it’s a very useful tool and you’re about to learn why.

Basically RSS is internet technology that allows you to stay up to date with the changing content of a website or blog without actually having to visit that particular website or blog. You do this by ‘subscribing’ via RSS. Now traditionally ‘subscribing’ involves an exchange of money but in this case it’s absolutely FREE – great! Subscribing to a website or blogs content allows you to have complete control over the information you are receiving. You don’t have to cough up your email address or request to be unsubscribed when you’re well and truly sick of being harassed, you can end your relationship with any content feed at anytime, with one click and no-one need ever know. So it’s all very private – lovely…

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Twitter, tweets, twittering, tweeps – what??!!

Posted on 26. Sep, 2009 by Sheryl.

What is this Twitter all about?

If you don’t know what I’m talking about, it’s time to catch up on the latest social media phenomenon – Twitter.

How it works: With Twitter you send short messages of 140 characters or less – these are known as “tweets” — to any other Twitter member (a tweep) who has chosen to “follow” you. You can send the messages from your computer and you can send or receive tweets via your cell phone.

Twitter accounts are free, and if you learn how to gather a community of followers, you have an audience that you can reach out and “tweet” your message to anytime, anywhere. If your Tweets are helpful, entertaining or just plain great, your followers will pass the Tweet to their followers, and so on and so on…

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7 ways to improve your website traffic

Posted on 26. Sep, 2009 by Sheryl.

I’ve written this article for any of you that feel quite confused by google, website traffic and just plain having a website (or maybe you’re considering having one). I hope that it will answer some questions and encourage you to investigate further. Once you’ve read it don’t go out with all guns blazing thinking

YES I’m going to twitter every hour, write a blog every day and send a newsletter weekly along with monitoring my site traffic with vengeance  Hell if google won’t just give me more customers like I expected then you can be damn sure I’m gonna get them there!

You probably won’t stick to it so begin at the beginning and take one step at a time…

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